Avalanche offers unprecedented insight into the values, attitudes and emotions of your audiences. Our AI-enabled psychographic listening is groundbreaking, but the principle behind it is simple and intuitive:

 
 
 

How we think about things shapes how we talk about them

 
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We analyze how people talk to understand how they think and feel

 
 

Truly engaging people begins with deeply understanding people.

 
 

How it works

 
 

We prompt a representative sample of a target community to talk authentically about your issue. Then we analyze the language they use to reveal the values, emotions and associations through with they relate to your issue. This translates into a data-driven set of messaging recommendations, so you can resonate broadly across a constituency and deeply with strategic segments.

 
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Listen

We prompt people to talk about an issue

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Understand

Human-in-the-loop AI, allows us to quickly analyze the language and reveal how those people relate to the issue

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Reflect

You receive actionable recommendations for message creators that reflect priorities, values, emotions

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Resonate

Effectively mobilize your base and persuade your targets

 
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Insights with scale of polling, and the depth of a focus group

 

Who we work with

 

We work with values-aligned companies, causes and campaigns. Whenever you have people you need to understand and mobilize, Avalanche Psychographic Listening empowers you to resonate, inspire and win.

 
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