A deeper understanding of the human mind requires us to rethink strategic communications from first principles. Our process evolves tried and true practices with a unique focus on understanding positions of authentic resonance and crafting a core narrative that inspires action.
Based on a deeper understanding of human cognition, we craft a strategy to achieve the goals of our client.
Following this strategy, we map the cognitive and emotional foundations of key stakeholders to establish positions of authentic resonance.
Building on the shared foundations, we craft a core narrative following the structure the mind is wired to respond to.
Finally, we optimize the narrative and delivery channels to maximize resonance, inspire action, and win.
This unique approach has inherent advantages that enable us to empower clients with communications that deliver results.
By building our work on a more complete model of the human mind, we craft more effective strategies.
By crafting the core narrative following the structure our minds are wired for, we create more engaging and inspiring stories.
By mapping the moral foundations of both leader and community, we establish positions that authentically resonate.
With extensive experience managing multichannel campaigns, we can assemble the optimal mix of tactics to deliver the narrative and win.
Leaders we support
The advantages of our approach provide unique value to any leader whose success depends on inspiring others to act.
Political leaders mobilizing voters
Business leaders motivating teams
Innovators seeking early adopters
Funders seeking maximum impact
Grassroots taking collective action
Governments engaging citizens