Uncover hidden insights. Discover delight.
Fathom overlays human understanding on top of powerful AI to drive key decisions based on truly understanding how people think and feel.
Fathom Transforms Open-Ended Data
Into Actionable Insights
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Step 1: Upload your responses
Ask open-and close-ended questions in the survey platform or customer feedback tool of your choice, then upload the raw data to Fathom. The platform integrates with hundreds of tools and all standard file formats. Data security is paramount throughout the process.
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Step 2: Uncover clear themes in your data
Our human-in-the-loop natural language processing system can analyze thousands of open-ended responses to find clear, actionable themes. Every code-frame is customized to reflect the nuance of your data, with nested themes and subthemes. Coverage and accuracy are unparalleled. And easy search functionality empowers you to validate the coding and the leftovers.
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Step 3: Analyze & understand your audience
Explore how people think and feel through our interactive dashboard. Explore sentiment, key themes and sub-themes, and trends over time. Segment your sample by key demographics, appended data or quantitative questions. Move seamlessly between themes and raw responses.
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Step 4: Inspire bold action
Curate and share actionable insights that empower your stakeholders to confidently act with strategic clarity and deep empathetic understanding. Share charts, graphs and select verbatim responses, export crosstabs to easy integration, or invite stakeholders to curated views within your dashboard.
Human Judgement augmented by the power of AI
Our technology empowers researchers to bring strategic judgement and context-specific understanding to the analysis of open-ended data sets. Sophisticated use of LLMs are combined with interactive machine learning, clustering algorithms, proprietary models and smart analysis features, that together transform verbatim analysis into a delightful experience, that fosters trust and drives value.
Who is it For?
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Cut the analysis time on customer feedback and open-ended survey questions by 75% while unlocking the most customized and comprehensive coding available. Fathom empowers in-house and agency teams to code, analyze and share insights with internal or external stakeholders.
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Uncover actionable insights from customer feedback, empowering you to reduce churn, optimize the customer journey, and enhance overall satisfaction. Drive customer loyalty, improve retention rates, and stay one step ahead of the competition with our user-friendly platform.
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Foster employee satisfaction and retention with the Fathom text analytics dashboard. Quickly uncover insights from unstructured text data and understand employee sentiment, to improve engagement, address concerns, and cultivate a positive workplace culture.
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Uncover emerging trends, understand sentiment, and map brand perception with speed and nuance. Context adaptive themes and insights from unstructured text data empower you to understand what matters and why, for all your key market segments.
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Map themes and priorities associated with entrenched or emerging issues, unlock sentiment data and understand the pulse of the population with nuanced, context-adaptive text analytics. Make data-driven decisions to inform campaign or policy understanding not just what matters, but why.
Platform Solutions
Explore breakthrough insights that reveal what people truly think and feel—and why
